All About Ali
Ali Fuller has over 5 years of experience in Website Design and Development, Email Marketing, and Marketing Automation, with a focus on optimizing online businesses and platforms. Their background involves CRM platforms such as Salesforce, Pardot and Hubspot, and web platforms such as WordPress, Squarespace, BigCommerce, and Shopify. Their development skills are HTML, CSS, JavaScript, and PHP, best equipped to develop email campaigns, templates, and dynamic landing pages and websites.
Work Experience
digital marketing freelancer
May 2015 - Present
• Created and designed digital content that is optimized for search engine rankings
• Designed websites and compelling landing pages to spotlight client brands and to increase traffic
• Set up marketing automation systems between email marketing and landing pages that contributed to lead generation
• Curated and implemented engaging content and marketing messaging through multiple social media channels (Facebook, Twitter, Instagram, YouTube, etc.)
• Tracked key performance indicators through Google Analytics to develop marketing strategies based from website, email campaign, and social media performance
Email marketing / automation specialist
kavo kerr
january 2020 - april 2020
• Developed and coded email marketing campaigns and landing pages through HTML, CSS, JavaScript, and HubL syntax
• Optimized HubSpot templates for multiple emails and landing pages for mobile responsiveness
• Consulted the KaVo Kerr and Metrex business units on best practices for email marketing and digital advertising
• Created multi-language workflows and automation using HubSpot Marketing Hub
Due to COVID-19, my contract with KaVo Kerr was cancelled several months sooner than originally anticipated.
digital marketing associate
arlon graphics
april 2018 - september 2019
• Developed and managed campaign content for email marketing, social media, and website, from concept to completion
• Implemented strategies, created design process workflows, and built testing frameworks to optimize click-through rates and conversions
• Developed and maintained company website, landing pages, and email marketing using HTML, CSS, Javascript and PHP
• Collaborated with international teams to create dynamic landing page content on company website unique to each region (EMEA, ANZ, Latin America)
• Managed customer segmentation drip campaigns, trigger-based campaigns and analytics through Salesforce and Pardot
• Created a social media strategy that grew Arlon's social media channels by 700% through content creation and community engagement
Digital Marketing Specialist
Adelante Abroad
August 2016 - April 2018
• Managed and optimized company's WordPress website for mobile responsiveness, including troubleshooting issues with Plugins and Theme
• Designed email marketing campaigns using compelling content and HTML & CSS coding
• Tracked key performance indicators through Google Analytics to develop marketing strategies based from website, email campaign, and social media performance
• Developed a social strategy on multiple social media platforms and managing social media interns through social media calendars and key performance metrics
Clients I’ve Worked With
